# How CPM and caps work

CPM is what 1,000 views pay. The caps and minimums around it decide what a clip really earns.

## CPM

A $1.50 CPM pays $1.50 for every 1,000 views. A clip with 10,000 views earns $15, and one with 100,000 views earns $150.

Some campaigns pay a different CPM on each app. We show the best one, and the campaign page lists all of them.

## The limits that change what you earn

- Minimum views: a clip below it earns nothing. A 5,000-view minimum means a 4,000-view clip pays $0.
- Most per clip: a clip stops earning once it reaches this amount, however many more views it gets. Where a campaign sets one, it's usually between $100 and $300.
- Most per clipper: the most one person can earn from the whole campaign.
- Minimum payout: you need to earn at least this before you can cash out.
- Budget: when the campaign's money runs out, it stops paying, even for views that come in later.

## An example

A campaign pays $2 CPM, with a 2,000-view minimum and $50 most per clip. A 1,500-view clip earns $0. A 10,000-view clip earns $20. A 25,000-view clip earns $50. A 1,000,000-view clip also earns $50, because of the cap.

## Other ways campaigns pay

- Prize pools: clippers share a fixed pot, often by views or by rank, so pay per clip can't be known ahead.
- Flat fees: a set amount for each approved post, whatever its views.
- We show pay as each platform lists it, before any fee the platform takes.