# How grades work

The ClipCPM Grade is a grade from A+ to D for each live campaign, from five checks, the same for every campaign. Each check passed lights one of five bars. Version g1.

## Grades

- A+, Best bet: passes all five checks
- A, Strong: passes four
- B, Okay: passes three
- C, Weak: passes two
- D, Poor: passes one or none

## Five checks

- Pays well: A clip with 10K views earns at least what the middle campaign of the same type pays.
- Pays at the top: A clip with 10K views earns as much as the best-paying quarter of campaigns of the same type.
- Paying out: Clippers have earned money or gained views on it, and it hasn't gone two weeks without any.
- Room to earn: The money left covers at least 25 more clips of 10K views at its best rate.
- Not ending soon: Neither its end date nor how fast it is spending shows it running out within three days.

## Red flags (the lower one counts)

- Less than $25 left, or runs out within a day: at most D
- Pays over three times the usual for its type, with nothing earned on it yet: at most C

## When the data is missing

- When a platform doesn't show how fast a campaign is spending or when it ends, Not ending soon counts as passed, and the campaign page says we can't tell yet.
- When a platform shows no sign of earnings at all, Paying out counts as missed.
- When the money left isn't shown, Room to earn counts as missed.

## Not graded

- Campaigns that pay from a shared prize pool, since pay per view can't be known ahead.
- Campaigns that pay a flat fee per post or a monthly retainer.
- Campaigns with no per-view rate listed.
- Campaigns that have ended, or that dropped off a platform page showing only some of its campaigns.

## Good to know

- Pay is shown as each platform lists it, before any fee the platform takes.
- Pay checks compare a campaign only with live campaigns of the same type, so a UGC campaign is measured against other UGC campaigns. TernakKlip's campaigns pay in rupiah at far lower rates, so they are compared only with each other.
- Every campaign is graded by the same rules. No platform or brand pays to rank higher, and no person changes a grade by hand.
- Spending per day comes from our own repeated readings of the budget. Until we have a day of readings, it is estimated from the platform's daily views times the rate.
- Clipstake shows $0 spent on a live campaign until it settles, so its spend is estimated from views times its base rate.
- Clipster's public list hides views and post counts, so those show as hidden rather than zero.
- TernakKlip's public page shows only its newest and featured campaigns. One that drops off it shows as no longer shown, not as ended.

## Data sources

- Content Rewards: Its public campaign list, the same one its discover page shows signed out.
- Clipster: Its public campaign list, the one its campaigns page shows signed out.
- Promote.fun: Its public campaign list, plus each campaign's public stats and budget.
- Clipstake: Its public marketplace, plus each campaign's public stats and daily views.
- Vyro: Its public campaigns page.
- Ssemble: Its public Clip Rewards page, keeping only the campaigns Ssemble runs itself.
- TernakKlip: Its public Discover page, which shows its newest and featured campaigns. Rates are in rupiah, turned into dollars at the European Central Bank's rate for the day.
- Vues: Its public campaigns page, which lists brands with live campaigns but keeps each rate inside its app. One listing here covers all of a brand's live campaigns, without a grade.