The best campaign isn't always the highest CPM. It is the one that will still pay when your views come in.
Six things to check
The gradeStart with grade A or better. The grade sums up pay, proof it's paying, money left and time left in one letter.
Money leftA high rate with little left can run out before your clip's views are counted. Look for room for many more clips.
Proof it's payingA recent approval or rising spending shows clips are being paid now. A campaign with nothing earned yet is a guess.
The app you post onThe CPM can differ by app. Use the rate for the app you will actually post on. Across all campaigns, YouTube's usual rate is a little higher than TikTok's or Instagram's.
How many clippers are on itThe budget is shared by everyone posting. A good campaign with money left and only a few clippers leaves more for each of them.
Content you can clip wellPick a topic you understand and can post about often. Good clips beat a good rate on content you don't know.
Warning signs
Pay far above the usual for its type, with nothing earned on it yet. We hold these at grade C or lower.
Under $25 left, or less than a day of budget at its current pace. We hold these at grade D.
Apply-first campaigns can take days to accept you, so a short campaign may end before you start.
Rules that limit where or in what language you post, if your audience doesn't match.