How the ClipCPM Grade works
A grade from A+ to D for each live campaign: how good a bet it is for one clip right now. Five checks, the same for every campaign, and each one passed lights a bar. This page is the whole method (version g1).
Five grades
- Best bet
Passes all five checks - Strong
Passes four - Okay
Passes three - Weak
Passes two - Poor
Passes one or none - Not graded
Not enough data yet
Five checks
Each check either passes or misses. Pay is compared only with live campaigns of the same type.
| Check | Passes when |
|---|---|
| Pays well | A clip with 10K views earns at least what the middle campaign of the same type pays. |
| Pays at the top | A clip with 10K views earns as much as the best-paying quarter of campaigns of the same type. |
| Paying out | Clippers have earned money or gained views on it, and it hasn't gone two weeks without any. |
| Room to earn | The money left covers at least 25 more clips of 10K views at its best rate. |
| Not ending soon | Neither its end date nor how fast it is spending shows it running out within three days. |
Red flags
Some things hold a grade down however many checks pass. When both apply, the lower one counts.
| When | Best grade it can get |
|---|---|
| Less than $25 left, or runs out within a day | |
| Pays over three times the usual for its type, with nothing earned on it yet |
When the data is missing
- When a platform doesn't show how fast a campaign is spending or when it ends, Not ending soon counts as passed, and the campaign page says we can't tell yet.
- When a platform shows no sign of earnings at all, Paying out counts as missed.
- When the money left isn't shown, Room to earn counts as missed.
Not graded
- Campaigns that pay from a shared prize pool, since pay per view can't be known ahead.
- Campaigns that pay a flat fee per post or a monthly retainer.
- Campaigns with no per-view rate listed.
- Campaigns that have ended, or that dropped off a platform page showing only some of its campaigns.
Good to know
- Pay is shown as each platform lists it, before any fee the platform takes.
- Pay checks compare a campaign only with live campaigns of the same type, so a UGC campaign is measured against other UGC campaigns. TernakKlip's campaigns pay in rupiah at far lower rates, so they are compared only with each other.
- Every campaign is graded by the same rules. No platform or brand pays to rank higher, and no person changes a grade by hand.
- Spending per day comes from our own repeated readings of the budget. Until we have a day of readings, it is estimated from the platform's daily views times the rate.
- Clipstake shows $0 spent on a live campaign until it settles, so its spend is estimated from views times its base rate.
- Clipster's public list hides views and post counts, so those show as hidden rather than zero.
- TernakKlip's public page shows only its newest and featured campaigns. One that drops off it shows as no longer shown, not as ended.
Where the data comes from
We read each platform's public listing, signed out, the same pages anyone can open. We don't log in, and we wait between reads so we never strain a site.
- Content Rewards: Its public campaign list, the same one its discover page shows signed out.
- Clipster: Its public campaign list, the one its campaigns page shows signed out.
- Promote.fun: Its public campaign list, plus each campaign's public stats and budget.
- Clipstake: Its public marketplace, plus each campaign's public stats and daily views.
- Vyro: Its public campaigns page.
- Ssemble: Its public Clip Rewards page, keeping only the campaigns Ssemble runs itself.
- TernakKlip: Its public Discover page, which shows its newest and featured campaigns. Rates are in rupiah, turned into dollars at the European Central Bank's rate for the day.
- Vues: Its public campaigns page, which lists brands with live campaigns but keeps each rate inside its app. One listing here covers all of a brand's live campaigns, without a grade.
Campaign types (clipping, UGC, logo, music) come from the platform when it says. When it doesn't, the campaign's title and brief decide it by fixed word rules.